OCADU wins the Rotman Design Challenge

Peter Jones Innovation, Service Design, Slow Learning, Social Innovation, Strategic Foresight

Congratulations to the OCADU team for winning the Rotman Design Challenge! The team from our first year OCAD University graduate program MDes in Strategic Foresight and Innovation won the Rotman Design Challenge on Saturday, for a high-touch (not high-tech) proposal for Mayo Clinic for early disease prevention, Mayo Moms. Mayo Moms leveraged a known health issue (lack of breast feeding culture in US) with a well-framed solution (human-to-human network sponsored by Mayo) with a sophisticated research approach and simple yet spectacular graphical design values. Our school’s team had only two weeks (those starting early had 3 weeks) and they beat 20 entries, with great finalists from U Cincinnati’s DAAP and school of business, Cal College of Arts, Case Western, and of course several great entries from Rotman. The $1500 award and first place went to a 5-person team of: Jen Chow, team captain Martin Ryan Josina Vink Jessica Mills Phouphet Sivaphong Look out for more great work from this program over the year. Toronto , March 7, 2011 – Students from institutions across North America who are recognized for their …

Should the MBA be a creative program?

Peter Jones Slow Learning, Social Innovation

On Design Observer Bruce Nussbaum wants to fail Financial Times’ top 100 business schools. Let’s Give an “F” to the FT List of Best Business Schools OK, at least some of them. But it is hard to argue with their top 10 – Stanford has the d.school link, and Wharton is a top systems and organizational design school.   We would push U Toronto’s Rotman and Case Western well up the list (even though Rotman scores pretty well overall.) Let’s first clarify the purpose of management education. Getting past the “cool idea” phase of enhancing business education by integrating creative design, what is it that is being enhanced?  The practice of management, finance, organizational leadership, or marketing? (It is marketing primarily, which has a long history with creative professionals in advertising, market  research, and product management.) When we consider creativity, design freedom, and inspired ways of knowing, the business disciplines are not where we usually look first. I appreciate that design and arts should be influential in the transformation of other disciplines. But why focus on just business? Since people …

Future Designing

Peter Jones Slow Learning, Strategic Foresight

Future designing is and always will be a process of figuring things out. The human animal has been named, by some, homo faber, people who make, and making is the primary act in designing. Art, design, and engineering share this impulse and endow it with vocabularies that contain some people inside the practice, and place some outside the practice. These vocabularies, or design language systems, are learned in education and practice. As in most fields, the language systems constitute much of the identity of designing, if not the skill. Even so, for many years, design education was treated as a craft tradition, with students (undergraduates in particular) learning as apprentices in intensive studio courses. In Canada’s tradition, art and design programs have usually been joined together, with specialized schools outside the university system. (Consider Toronto’s OCAD was founded as the OCA art school in 1876). Now OCADU has become a university, with a growing portfolio of innovative graduate programs. Some of these programs – the MDes in Strategic Foresight and Innovation that I teach in, for example – do not …