OCADU wins the Rotman Design Challenge

Peter Jones Innovation, Service Design, Slow Learning, Social Innovation, Strategic Foresight

Congratulations to the OCADU team for winning the Rotman Design Challenge!

The team from our first year OCAD University graduate program MDes in Strategic Foresight and Innovation won the Rotman Design Challenge on Saturday, for a high-touch (not high-tech) proposal for Mayo Clinic for early disease prevention, Mayo Moms. Mayo Moms leveraged a known health issue (lack of breast feeding culture in US) with a well-framed solution (human-to-human network sponsored by Mayo) with a sophisticated research approach and simple yet spectacular graphical design values.

Our school’s team had only two weeks (those starting early had 3 weeks) and they beat 20 entries, with great finalists from U Cincinnati’s DAAP and school of business, Cal College of Arts, Case Western, and of course several great entries from Rotman.

The $1500 award and first place went to a 5-person team of:

  • Jen Chow, team captain
  • Martin Ryan
  • Josina Vink
  • Jessica Mills
  • Phouphet Sivaphong

Look out for more great work from this program over the year.

Toronto , March 7, 2011 – Students from institutions across North America who are recognized for their groundbreaking work in design thinking will be coming to Toronto on March 25 and 26 to tackle a “wicked problem” in the second annual Rotman Design Challenge.   This year’s Challenge is an international one, with a number of US graduate and undergraduate programs participating including the California College of the Arts, the Darden School of Business, the School of Visual Arts, the University of Cincinnati and the Weatherhead School of Management.