Predicting the Future You’re Making

Peter Jones Innovation, Wu Wei

Henry Jenkins, whose smiling face fills my Tweetdeck screen from time to time, is an idea-maker whose work I follow in any form he shares with us. Most recently, Huffington Post, where he asks “In a social networking world, what is the future of TV?”  The lead that frames this piece? Jay Leno, recently interviewed by The Los Angeles Times, says “I don’t know what TV is anymore.”Henry J: “Well, if Leno doesn’t know what TV is, who does?” Transmedia content is part of a shift away from talking about “appointment-based television” where we race home to watch our favorite show when it is aired and towards “engagement-based” television, where our passionate interest leads us to seek out the programs we want when we want. Transmedia content is designed to intensify our engagement and generate fan loyalties rather than offering the “least offensive option” available in a particular time slot. At this year’s Overlap conference, we bodystormed multiple scenarios about the mid-range future of TV and transmedia news broadcasting. Five-10 year horizon. With maybe 6-7 different groups presenting acted simulations …