Designing for Healthy Communities

Peter Jones Design for Care, Social Systems Design

Futures of Healthcare Service Innovation

I’m at the Medlove 2012 event in Berlin, next week Friday Nov 23 – for a day of conference presentations and design concepts in healthcare UX and service design. A practitioner’s conference, Medlove is organized as one of the series of European design and UX meetings.  Design for Care is in editing and not yet on the shelves, so I’ll be presenting a central idea of the book:

Our personal health is only as good as the resilience and care in our communities. Healthy future living depends on our co-creating beneficent conditions for well-being.  Traditional and complementary healthcare practices are intimately a part of the new community model.

Health 2.0 has been captured by the imagination of Health IT, H2.0 startups, app builders. However, there’s a real world limit to the impact of any IT. The Internet will not help you if you’re actually sick or depressed. People in your actual social worlds have the ability to touch and express care. People and their shares inside software apps have a quite limited range really.

Current and future challenges in healthcare delivery within human settlements are not fundamentally information technology problems. The most significant needs and emerging opportunities in healthcare are found in its delivery and business models, and organizational design of care systems. Let’s not look to lead with technology but position it as an enabler in coordination and communication, as in any customer-centered service system. Leading institutions are making dramatic and systemic changes to healthcare service in health systems and communities in North America  now. What will be next?

  • Can Health 3.0 enables new services for care communities?
  • Distributing health care resources among different communities of care:  Person-Family, Person-Community, Patient-Patient, Patient-Providers, Providers-Community
  • Community health as a generative social system – circles of care in real-world social networks