Interview with Dr. Peter Jones
While MISC is Idea Couture’s own curated and published magazine, it has very high design values and a good range of authors, from within the fast-growing Toronto innovation firm and from outside. It extends their thought leadership by putting a printed and online journal on the street where they can curate a huge volume of ideas while scanning and managing trends. I was happy to do the 90 minute interview with Dustin, who edited and wrote much of it for the online MISC (and a shorter version in print if you’re lucky enough to get the exclusive journal). A brief excerpt follows:
With the advent of biotechnology, genomics, and human-centric patient care, the healthcare industry is going through an era of rapid change. Both the rate and potency of this change are going to increase as the combined efforts of technological advancement and demographic shift bring about business opportunity for patient solutions. Included in the contemporary progression of healthcare is the inclusion of experience and service design into clinical and vendor practices. These disciplines offer the healthcare industry fresh insights into patient experience, offering methods for holistic solutions to the complex problems that trouble today’s patients, healthcare practitioners, vendors, and policy makers.
In his book, Design for Care, Peter Jones highlights the design issues facing healthcare and illustrates how stakeholders can navigate the changes and produce a better system for all. MISC sat down with Dr. Jones and discussed the role of service and experience design in healthcare.
/ Tell us a bit about your book.
PJ: The book, Design for Care, is the accumulation of four to five years of research based on a proposal to Rosenfeld Media in 2008. The notion at the time was to present the growing impact of design thinking and service design as professional competencies to be integrated into new healthcare practices and healthcare education and across the spectrum of healthcare application areas. Previously, you were likely to see design and design thinking primarily in health IT, in Health 2.0, in health web and mobile applications and digital media. But that is a very small slice of impact when you look at the actual full spectrum of healthcare.
Everyone uses information or content to some extent to answer healthcare and care questions for themselves or their families, but I think the higher impact is going to be for designers to move more deliberately and more strategically into clinical practices and large healthcare institutions and start to teach what we learn and start to put out new types of designers.