McLuhan 100 in Toronto – July 18 – 24

Peter JonesMedia Ecology

Marshall would have loved it. Please celebrate McLuhan’s 100th birthday recognition around the city next week.


McLuhan at 100: Programs from the CBC Archives at the Graham Spry Theatre, CBC, provides an introduction to Marshall McLuhan and the MLN Festival. This special program of rare archival films will be played continuously from July 4 to July 29.

Open to the public and free of charge, films can be viewed Monday to Friday from 9:00 a.m. to 5:00 p.m. at CBC – 250 Front Street West, Toronto.

Subway passengers will be confronted by Underground Tarot, a series of clips that appear to be and blend with existing advertisement, while placing blame on everyone and no one – a careful strategy used by American ‘tactical media’ collective Critical Art Ensemble (CAE) for showing in a potentially censorious environment. Commissioned by Sharon Switzer, Digital Content and Programming Curator for Onestop Media Group, Underground Tarot will screen 3 times per 10 minute cycle, all day from July 15 to July 24 on the network of 300 Onestop LCD screens in 60 stations throughout the Toronto Transit
Commission subway system.


The inaugural MLN Festival programme is launched on Monday, July 18, 2011 with two events – McLuhan and Transparency: Perspectives on Technological Mediation and McLuhan 100’s Second Monday Night Seminar – Our City as Classroom.

McLuhan and Transparency: Perspectives on Technological Mediation, a media-philosophy workshop with Yoni Van Den Eede – Vrije Universiteit, Brussels and Robert K. Logan – OCAD University builds on the work of Marshall McLuhan to explore how technologies mediate our life and our world. This workshop will take place July 18 from 3:00 p.m. to 4:30 p.m. at the OCAD University’s Strategic Innovation Lab (sLab), located at 205 Richmond Street West, 4th floor. Doors open at 2:30 p.m.

Free, tickets at

CBC Technology Writer Jesse Hirsh hosts McLuhan 100’s Second Monday Night Seminar. This is the first session of three on the theme of Our City as Classroom addressing, “What role did Toronto play in Marshall McLuhan’s understanding of media and how were we affected in return?” at the Toronto Reference Library, The Appel Salon from 7:00 p.m. – 8:30 p.m.

This event is part of McLuhan 100, a program that celebrates Marshall McLuhan and his legacy in collaboration with the City of Toronto and Mozilla, as part of a city-wide celebration during the centenary year of McLuhan’s birth. Tickets are free and available online at Doors open at 6:30 p.m. for a reception. Cash bar available. For more information see