OCADU wins the Rotman Design Challenge

Peter Jones Innovation, Service Design, Slow Learning, Social Innovation, Strategic Foresight

Congratulations to the OCADU team for winning the Rotman Design Challenge! The team from our first year OCAD University graduate program MDes in Strategic Foresight and Innovation won the Rotman Design Challenge on Saturday, for a high-touch (not high-tech) proposal for Mayo Clinic for early disease prevention, Mayo Moms. Mayo Moms leveraged a known health issue (lack of breast feeding culture in US) with a well-framed solution (human-to-human network sponsored by Mayo) with a sophisticated research approach and simple yet spectacular graphical design values. Our school’s team had only two weeks (those starting early had 3 weeks) and they beat 20 entries, with great finalists from U Cincinnati’s DAAP and school of business, Cal College of Arts, Case Western, and of course several great entries from Rotman. The $1500 award and first place went to a 5-person team of: Jen Chow, team captain Martin Ryan Josina Vink Jessica Mills Phouphet Sivaphong Look out for more great work from this program over the year. Toronto , March 7, 2011 – Students from institutions across North America who are recognized for their …

Evidence Based Experience Design

Peter Jones Design for Care, Design for Practice, Service Design

Architecture, interior design and clinical devices have adopted evidence-based design (EBD) and these fields actively contribute to its development through major projects, journal articles, and conferences. Evidence based design is a rigorous design equivalent to the careful application of scholarly evidence in informing care decisions. It is a healthcare term of art and has meaning in that sector.  It is not the gathering of user data as research “evidence” to inform design decisions in digital design.  EBD generally involves: Reviewing current and retrospective research literatures to identify precedents, mature findings, and prescriptive guidance from relevant studies. Prioritizing and balancing the literature basis with primary data collected from actual patient data, subject matter experts, and professional observations. Advancing theories and hypotheses to support observations and structuring evaluations to test outcomes of design decisions (e.g. architecture, facility design, wayfinding, room design). Measuring outcomes following implementation and assessing theory validity and any gap between observations and hypotheses. How are other design disciplines positioned with respect to evidence? Does it make sense for UX and experience design to adopt evidence-based principles, especially in healthcare? …