By Designdialogues, on August 29th, 2009%
In the latest HBS Working Knowledge, Rosabeth Moss Kanter makes the case in SuperCorp: Values as Guidance System that an organization’s strategy is best steered by establishing a clear and committed foundation of values. Organizational commitments to a way of being, not the meaningless kind that sit flat on the wall plaques in most of corporate . . . → Read More: Guided by Values
By Designdialogues, on November 25th, 2008%
Perhaps it isn’t all about the product. Adam Hanft makes the point that clumsy marketing and mediocre corporate culture with no sense of its own creative force led to “a marketing failure, probably the biggest one in history. It takes years of monumental incompetence to squander the biggest, deepest love affair the American consumer has . . . → Read More: Who really killed the American Car?