Guided by Values

In  the latest HBS Working Knowledge, Rosabeth Moss Kanter makes the case in SuperCorp: Values as Guidance System that an organization’s strategy is best steered by establishing a clear and committed foundation of values. Organizational commitments to a way of being, not the meaningless kind that sit flat on the wall plaques in most of . . . → Read More: Guided by Values

Who really killed the American Car?

Perhaps it isn’t all about the product. Adam Hanft makes the point that clumsy marketing and mediocre corporate culture with no sense of its own creative force led to “a marketing failure, probably the biggest one in history. It takes years of monumental incompetence to squander the biggest, deepest love affair the American consumer . . . → Read More: Who really killed the American Car?